Why houses aren´t Round?

Friedrick Kiesler's Endless House was like a dream house straight out of a sci-fi movie.
He believed that a house should be able to change and adapt to the needs of its inhabitants,
like a shape-shifter. So, he came up with this flattened spheroid design that would let in plenty of
natural light and eliminate those pesky walls that always get in the way.

But not everyone was a fan of his design. Some critics said that his sketches and models looked more
like a jumbled up mess than a house. But, Kiesler had a vision and he was sticking to it. He wanted to
create a sense of continuity and flow throughout the house by using materials like reinforced concrete
and semi-transparent molded plastic. And who needs boring old bathtubs when you can have bathing pools
scattered all around the house? Plus, the flooring alone would make you feel like you were walking in a dream,
with options ranging from pebbles to grass

The Endless House was even featured in an exhibit at the Museum of Modern Art, and the museum even wanted to commission
a full-scale prototype to be built in their garden. But, it was not meant to be. Kiesler's background in theater and art-exhibition design,
as well as his brief collaboration with architect Adolf Loos and membership in the De Stijl group, all influenced his unorthodox approach to architecture. All in all, the Endless House was a wild and ambitious ride, but it's a shame we never got to see it come to life.

Great Book: The Built, the Unbuilt and the Unbuildable

"Harbison's highly original and romantic take on architecture explores the paradoxes and ironies
of function in buildings, real or imagined. From gardens to monuments, and even unbuildable structures,
he delves into the means by which architecture can evoke meaning and psychological impact.


“Cinema in the Round” 2077 (2013)

By Mark Leckey

Thoughts on Advertising: the silent puppet master of our minds?

Advertising is a pervasive force that shapes our awareness and influences our behavior in ways that we may not even be aware of. The use of subliminal messaging and repetition are just two examples of the ways that advertisers use to manipulate our subconscious and drive consumer behavior. Subliminal messaging, which are hidden images or messages designed to influence our subconscious, are like the "ninja assassins" of the advertising world. They can make us crave a burger and fries without us even realizing it. On the other hand, repetition is a well-known fact that the more we see or hear something, the more likely we are to believe it. This is why commercials are repeated during our favorite TV shows, they want to drill the message into our brain so the next time we are at the store we are more likely to choose that brand.

Advertising also shapes our perception of beauty, success, and happiness. We are constantly bombarded with ads for weight loss products and cars that promise to change our lives for the better. These ads are selling a dream, a fantasy, and a false reality. They often prey on our insecurities and desires, making us feel like we are not enough, and that we need their products to be happy.

In conclusion, advertising is a powerful force that shapes our awareness and influences our behavior. It's the puppet master of our minds, pulling the strings and making us dance to its tune. However, by being aware of its tactics and questioning its messages, we can take control of our own minds and make informed decisions about which ads to believe and which to ignore. It is important to be critical and question the intentions of the ads we see, and to make sure they align with our values and beliefs.

The power of subliminal messaging.
You know, those sneaky little hidden images and messages that are designed to manipulate our subconscious.
They're like the ninja assassins of the advertising world. One moment you're minding your own business,
the next thing you know, you're craving a burger and fries. Subliminal messaging has been used for decades to influence consumer behavior.

The power of repetition.
It's a well-known fact that the more we see or hear something, the more likely we are to believe it.
This is why you see the same commercial for laundry detergent on repeat during your favorite TV show.
They want to drill that message into your brain, so the next time you're at the store, you'll be more likely to
grab that brand of detergent. It's like brainwashing, but with less chanting and more catchy jingles.

Do artists have the responsibility to shape these domains?
Or should they be neutral of it? For me, i decided to find ways to shape them,
through slow storytelling projects. I am curious on your thoughts!

Send me a message

Photo diary: A weathered illustration in front of a toy store in Butrinti, Albania (2022)

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