While working on the series "Through the Shades of Broken Windows, Every Story Once Rang True", I became interested in
how the images we consume every day shape our world view, needs, desires, fantasies and fears,

and fears. These images, which we often take in unconsciously, include the decorations on the glass facade of a shopping mall, the illustrations in a newspaper or the 3D representations in a dog food advertisement during a movie break. Just as Pavlov's experiment on classical conditioning showed that dogs can be trained to respond to the sound of a

Just as Pavlov's classical conditioning experiment showed that dogs can be trained to salivate at the sound of a bell associated with food, our brains are constantly conditioned by visual stimuli.

While working on the series "Through the Shades of Broken Windows, Every Story Once Rang True", I became interested in
how the images we consume every day shape our world view, needs, desires, fantasies and fears,

and fears. These images, which we often take in unconsciously, include the decorations on the glass facade of a shopping mall, the illustrations in a newspaper or the 3D representations in a dog food advertisement during a movie break. Just as Pavlov's experiment on classical conditioning showed that dogs can be trained to respond to the sound of a

Just as Pavlov's classical conditioning experiment showed that dogs can be trained to salivate at the sound of a bell associated with food, our brains are constantly conditioned by visual stimuli.